Sound familiar?
It's 2pm and the day got away from you again.
Not because you're lazy, and not because you don't care. You're really, really good at the work you're in business to do. It's everything around the work that keeps slipping.
I hear some version of this every week, usually as “I'm so ADHD, I'm like… SQUIRREL, and I can't get anything done.” The words change. The pattern doesn't.
Most of the time, that pattern is a setup problem, not a you problem. And a setup can be changed.
9:10amOpened the project tool. Closed it. That's three times today.
11:45amThe client email you starred on Monday: still starred.
1:30pmCalendar says you're free. You're not 100% sure it's the calendar that's up to date.
2:00pmThe thing you sat down to do this morning is in a voice memo you haven't listened to yet.
The thought that usually comes next
“I've tried everything. Maybe it's just me.”
That one usually comes next, and I really don't agree with it.
Every tool you've ever used came with default settings, and those settings are somebody else's version of normal, usually the product designer's. Most of us never go in and change them. So you end up running your business through:
Project toolassumes you'll check it every morning
Calendarassumes you'll remember to look at it
Inboxassumes everything important will land in one place
When a setup doesn't fitThe system is asking you to work in a way your brain just can't compute with. You feel it as dread, putting things off, and that nagging “I should be on top of this by now” feeling.So I'm not going to let you keep blaming yourself for struggling inside a setup that was designed for somebody else. You did pick those tools (we all do, and I've abandoned more of them than I'd like to admit), and that's good news, because it means you can pick differently, or change the settings on the ones you've already got.
The difference
What's the difference between an ADHD business coach and an operations partner?
If you typed “ADHD business coach” into Google, you found a whole lot of coaches. Coaching can be really helpful, and what I do is a different kind of help. I'm Molli, an Online Business Manager & Systems Strategist, and the systems strategist half is the part that matters here: I open your tools, build the workflows, and keep them running, so the business has somewhere to keep things besides your memory.
An ADHD business coach
An operations partner that's me!
Works with / on
You, the person.
The systems the business runs through.
Focuses on
Your focus, your habits, your follow-through, and the mindset stuff that comes with running a business when your brain works differently.
Where your client information lives, what happens after someone says yes, which reminders go off and where you'll see them, what gets automated and what absolutely shouldn't.
How it usually goes
You meet regularly, work through what's getting in the way, and leave with things to try.
I build it (or rebuild the parts that are fighting you), then hand it back set up so you can run it, or I keep running it with you.
Probably the right call if
You want someone in your corner for goals, habits, and the emotional side of running a business.
You're doing the work and your systems keep dropping it anyway (the reminder you never saw, the client's new email address that only one of your tools knows about).
Some people want both, and that's totally fine, because we're doing different jobs.
How I read a setup
The five settings I look at before I build anything
Think about how you clean a messy kitchen. Some people make a list and work through it top to bottom. Some pull everything out onto the counter so they can see it all first. Some put everything in bins so it's out of sight. And some just start somewhere and figure it out as they go. Whatever you do there, you're probably doing with your inbox, your client files, and your launches too.
When I look at your systems, I'm reading for five settings. Every tool has them turned up or down for you, whether you've touched them or not.
Reading the settings
Structure
How clearly the system tells you what comes next. If you stall out when you can't see the next step, this is the one to turn up.
Visibility
Whether the work stays in front of you. Out of sight, out of mind is very literal for a lot of business owners with ADHD, so I set things up to stay visible and you never have to remember to go look.
Connection
Whether your tools talk to each other, so you're not typing the same thing into three places and then wondering which one is current.
Friction
How many steps sit between you and getting started. Six required fields before you can save one contact is a whole lot of friction.
Calm
How many buttons, notifications, and views are competing for your attention. When a tool feels too loud, you stop opening it, and then it can't hold anything for you.
You'll probably need different amounts of these in different parts of your business, and that can change with your capacity too. When I'm managing client work, I want my connection turned way up. When I'm drowning, I need structure turned way, way up.
The fastest way to find the setting that's offThe dread test
This is the fastest way I know to find the setting that's off. Is the dread out of proportion to the task? If setting up an event takes twenty minutes and you've been putting it off for three days, that gap between how hard something is and how hard it feels is friction, and it usually means one of those settings is turned the wrong way for you.
What I build
What I build, and who runs it afterwards
Depending on where you're stuck, it's usually some combination of:
01A client journey that moves from inquiry to onboarding without you having to remember the next step.
02Automations that move information between the tools you already use (Notion, Dubsado, HoneyBook, Tally, Kit, Zapier, Google Drive, and so on).
03One home for your projects and client details, set up so the things you need stay visible.
04Templates and SOPs for the stuff you do over and over, written so future you (or a team) can follow them.
05Clearing out the tools you're paying for and not using.
Who runs it afterwards
Built with your bad days in mind, then handed back to you
The part my clients never see
When I build, I'm thinking about the psychology of it just as much as the tech: where you're likely to lose track, which step you'll skip on a bad day, what a client is going to type wrong. That habit comes from almost ten years in customer service. I also plan for the days you've got two good hours in the tank and zero patience for a tool that makes you click five times to find anything, because a system that works on that day feels so much lighter on your good ones.
HandoverThen I hand it back
You get video walkthroughs of everything, documentation you can come back to later, and enough training that you feel confident running it yourself. You own all of it, so it never turns into a black box only I can touch, and you're not coming back in six months going, okay, it's overwhelming again. If you'd rather I keep running it with you, that's what the Partnership is for (that one's by application).
From a client I work with every week
What it's like having someone else carry the systems
I work with Rachel as her OBM, so she's describing an ongoing partnership. A single build runs on the same thinking, just for a set scope.
“She's a systems builder, a problem-solver, and the kind of strategic partner you always hope to find but rarely do.”
Rachel Starr, Community By Design Co.
Outside my lane
What I don't do (and who to go to instead)
I'm not a coach, a therapist, or a doctor, and I'll always tell you when something's outside my lane.
If you want someone to work through goals, habits, and follow-through with you week to week, look for an ADHD coach. A good one is worth finding.
If you're wondering whether you have ADHD, or you want support with treatment or medication, that's a conversation for a doctor or clinician. I don't diagnose anything.
If what's weighing on you is more emotional than operational, a therapist is going to help you way more than a better project board ever could.
I don't do legal work or hardware. If I know someone good, I'll point you to them.
A fair question
“Coaching didn't work for me, so why would this?”
Totally fair, and I'm not going to promise you this is the thing that finally fixes everything. If what kept breaking was the reminders you never saw and the steps that only lived in your head, though, that's the layer I work on. We build a system that holds those things for you, and you get to stop holding them with willpower.
And if you tried coaching and it didn't stick, I'm grateful you're bringing that with you, because it tells us a lot about what you need and what kind of setup just doesn't fit you.
Where to start · $397
Start with the Consulting Call
If you're not sure yet what needs building, this is the place to start. It's ninety minutes where we chat through your systems and operations together (screen share and all), and it's $397.
If you already know what you want built, that's The Build, which starts at $1,200. If you do the Consulting Call first, your fee applies toward it.
Still working out what's actually stuck? There's a free quiz that lays your current setup out where you can look at it. Take the quiz.
Questions before you book? Email me at molli@virtuallymolli.com.
You leave with
01The recording
02A map of how things run right now
03A fix-first plan ordered against your real capacity
Before you book
Questions people ask
Do I need an ADHD diagnosis to work with you?
Nope. You don't need a diagnosis, a label, or a backstory. The five settings are about how you work day to day, so they apply whether you're diagnosed, self-identified, or you just know your brain does its own thing.
I don't want a generic template. Will this fit my brain?
I wouldn't want a generic one either. I'm not going to hand you a system that asks you to become a different person to maintain it. We start from how you already work (the piles, the voice memos, the notebook you swear by all count as systems) and build from there. I have strong opinions about tools (if I never had to open Teams again, I'd be very happy), and you have my permission to ignore every single one of them if they don't fit you.
I'm scared of giving someone access and having them break everything.
Totally reasonable. Before I change anything, we go through how it all works right now, so you know what's changing and why. You own everything we build (the accounts, the automations, the documentation), so you're never relying on me to get into your own business.
Do I have to switch tools?
Probably not. I'd rather fix the one part that's causing friction and leave the rest alone before we add anything new. A brand-new tool feels amazing for a little while (all that fresh-setup dopamine), and then the same problems show up there too. If something really doesn't fit, I'll tell you, and we'll pick what does together.
Do you only work with neurodivergent founders?
No. Plenty of my clients are, whether that's diagnosed, self-identified, or somewhere in between, and I build with that in mind from the first step. The settings work for anyone whose tools weren't set up for how they work.